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Assured – training validation and quality assurance

Helping training providers strengthen their brand, win more business and boost learner engagement.

Speak to our Skills Specialists

Stand out in a crowded training market with City & Guilds Assured

As organisations increasingly look to ensure training delivers real impact, competition in the training market is growing – proving the quality and strengthening the impact of your programmes has never been more important.  

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What is Assured?

Assured is City & Guilds validation and quality assurance service. Measured against our global benchmark, it validates how training providers plan, design, maintain and evaluate your programmes.  

We review your training systems and processes, rather than the content or delivery itself, allowing you the flexibility to design training that meets your learners’ needs while demonstrating consistency and quality. 

Whether your goal is to win new business, strengthen your brand or improve learner outcomes, Assured helps you differentiate your offer, giving your training programmes the recognition they deserve.

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What programmes can be Assured?

We can quality assure your training programmes across any sector or industry.

Because Assured focuses on your processes, not your curriculum, you retain full control over your content while benefiting from independent validation of your approach to quality assurance.

From technical training and onboarding programmes to leadership and management development, Assured provides a consistent way to demonstrate quality across your portfolio.

Leadership and management programmes are Assured by ILM, a part of City & Guilds.

You bring:

    Subject matter expertise - deep knowledge of your sector                            

    Business rationale – the reason for the training                                

    Programme content and learners’ needs            

                                                                                                       

We bring:

    The Assured Benchmark – our global quality standard that we can apply to any training, no matter how specialised it is

    Our expertise in quality assurance – recommended improvements to help you enhance the quality of your training

    Digital credentials that recognise learner achievements

How will Assured benefit you and your organisation?

Assured is designed to help training providers not just demonstrate quality but achieve tangible commercial and learner outcomes. 

Stand out in competitive markets

Win more business and improve ROI by differentiating your programmes with validation that strengthens training quality and impact.

Grow your learner cohorts

Attract more learners by combining your expertise in delivering quality programmes with the recognition by a trusted global brand.

Increase learner engagement

Offering digital credentials that are dual branded with your logo and ours will boost learners’ motivation and commitment as they gain long-lasting recognition of their achievements.

Improve training quality

The Assured Benchmark Standards offer structure and support for identifying improvements. We’ll provide recommendations during the approval and the annual renewal process, so the quality of your training will keep getting better, year after year.

Encourage repeat business

Deliver consistent, high-quality training that builds long-term relationships with clients and learners.



Why do training providers choose Assured?

From large-scale providers to specialist organisations, training providers choose Assured to strengthen their offer, enhance credibility and create new opportunities for growth.

"Having Assured, as an external certification, has enabled us to maintain strong confidence in the quality of our offer."

Kenny Lai, Head of Centre at Icon Medical Group


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Who will you work with?

Assured is a highly collaborative and personal service. For your initial conversations and proposal, you’ll talk to one of our dedicated Skills Specialists. They’ll find out about your goals and needs, and answer any questions you have.

Once you begin the Assured process, we’ll assign one of our L&D Specialists to your organisation, who will work in partnership with you throughout the approval process and beyond.


How is your training evaluated?

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We assess and validate the way in which you plan, design, maintain and evaluate your training against the Assured Benchmark Standards. There are five core standards for all programmes and a sixth core standard for leadership and management programmes, plus two additional standards for programmes with assessment and/or digital learning.

Your dedicated L&D Specialist will conduct an in-depth review of your programmes and provide expert feedback on areas where your programmes meet our standards and where there are opportunities for improvement.

When it comes to timings, we’re very flexible and entirely led by you, making sure the key dates and requirements are manageable for your team.

Talk to us about Assured


What are the stages of the approval process?

What does the annual renewal process involve?

Your Assured programme is subject to an annual renewal of approval to ensure that the programme continues to meet the Assured Benchmark Standards. To keep delivering value to you and your organisation, we also provide recommendations for further improving the quality of your programmes.




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Ready to get your training Assured?

Take the next step towards validating your training, strengthening your brand and growing your business. 

Please note: Assured is designed for bespoke training and learning programmes and, as such, is not subject to regulatory requirements and conditions. Any use of terms such as ‘accreditation’, ‘validation’, ‘recognition’, ‘approval’ or ‘quality assurance’ in relation to Assured programmes does not indicate formal approval by a regulatory authority.